I was so happy to see a safer alternative to the traditional rope toys. Our Ava loves tug toys and loves to chew on the rope, but I know they can be dangerous. We stopped buying them for her safety. The hemp rope is very nice. Next time I will get the longest one. It is safer and she loves it, the only down side would be it sheds like crazy and I have bits and pieces everywhere. Nothing a daily vacuum won't take care of. She really loves it, I will buy again.